The latest great debate in websites has to be this: Squarespace or WordPress?
There are tons of opinions surrounding this topic but I wanted to share the reasons I personally made the switch from Wordpress (hosted for 3 years) to Squarespace recently.
Here are my top fivE reasons why I made the switch and why it might be the right fit for you too:
I genuinely love the simplicity of SquareSpace. As a digital strategist that has worked with more than five CMS (content management systems) in my career I adore Squarespace. The ease and lack of need to code is essential to someone who just wants to get stuff done.
I always recommend to clients that they should focus on doing the 20% of work that will bring them the most success. If you don't want to waste a lot of time on the back end of your site or have to constantly outsource small updates, Squarespace is a great solution.
Time To Invest In Your Business
Up until my most recent redesign I had always designed my own websites. I built my website on Wordpress, spent hours researching the right plugins and coded the changes I wanted to make. There comes a time for every business though where your time is much more valuable spent on the tasks that will make you grow your business. For me, designing my website wasn’t one of them.
Now don’t get me wrong - I had plenty of say as to what my website needed to achieve. I mean, that’s exactly what I help my clients do! I treated myself as a client and worked through my brand story and defined my systems, lead capture elements and the story I wanted to tell on my website.
Here’s a funny story for you. On a business flight a few years ago I sat next to the head of IT for a large company and we started chatting. I was telling him about all of the dreams I had (this business!) and somewhere in the mix I mentioned I was learning how to code. He stopped me dead in my tracks and asked “why?”. Silly me, I answered “Oh because it will help me”.
The Jenny you know today is way smarter than this and knows that to succeed you need to focus all of your time and energy on the few things you offer and be exceptional at those.
To this day the once stranger on a plane is now an email friend and accountability partner! Who else loves plane conversations?
Built In Ecommerce
If you have a business that sells products and/or services that customers can purchase directly from your website Squarespace is amazing. It is built to accept Stripe payments which has made my life so easy. I do some invoicing with Freshbooks but for the offerings that are directly purchased from my website and for my future products (coming 2016!) having the ability to accept payments instantly is amazing.
In the past I had to outsource setting up Woocommerce to a developer and the amount of time and energy it took me to organize and decide what I wanted could have been allocated else where (see reason above!).
Built In Metrics
Let me preface this statement with the fact that I use Google Analytics, set up goals in Tag Manager and do monthly reporting into the details of my website. But the days that I just want a very high view of my website metrics Squarespace has these built in so you never even have to leave the platform. Now, this might not seem like that much time saved but if you take those 5 or 15 minutes and add them up it can easily be allocated to doing something else.
Built In Everything
At this point can you tell I'm a fan of built ins? Beyond SEO and Metrics there really isn't a need for all of the plugins that I had to use with Wordpress. For instance, to integrate my Mailchimp lists into my new Squarespace website was so easy. I didn't need to do my research on the best MailChimp plugin, then code it into my website. When it came to adding social buttons and sharing options where I needed them it was a cinch! If you're anything like me you just want things to work easily. Again, it just gets down to what you value your time spent doing (or outsourcing!
What do you think?
I want to know, do you use Squarespace? Why do you love it? Did any of my reasons resonate with you?